Marketing Has a Marketing Problem—and It's Hurting Long-term Business Health

Retrieved on: 2024-11-23 20:11:28

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Business process

Chief marketing officer

Services marketing

Customer relationship management

Marketing effectiveness

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Marketing Has a Marketing Problem—and It's Hurting Long-term Business Health. View article details on hiswai:

Summary

The article discusses the evolving role of the Chief Marketing Officer (CMO) in digital marketing within business processes and strategic management. It highlights leveraging customer insights for growth and emphasizes collaboration across departments to enhance marketing effectiveness and customer experience, with insights from CMOs like Jim Stengel.

Article found on: chiefmarketer.com

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