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Retrieved on: 2024-12-22 23:19:57
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Summary
The article emphasizes McDonald's digital marketing strategy, focusing on psychographic and market segmentation to effectively target diverse consumer groups. It aligns with the key concepts and tags by showcasing the application of segmentation, targeting, and positioning in the fast-food industry, particularly in advertising campaigns for brands like Wendy's and McDonald's.
Article found on: businessmodelanalyst.com
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