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Merlin's TikTok License Expires Today. What Happens to Indie Music Now? - Billboard

Retrieved on: 2024-10-31 20:41:17

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Merlin's TikTok License Expires Today. What Happens to Indie Music Now? - Billboard. View article details on hiswai:

Summary

The article discusses TikTok's departure from licensing negotiations with Merlin, impacting indie music labels. TikTok aims for direct agreements with individual labels, aligning with ByteDance's strategy seen in partnerships like those with Universal Music Group and UnitedMasters, affecting internet culture, mobile apps, and social networking services.

Article found on: www.billboard.com

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