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Retrieved on: 2025-05-22 11:38:35
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Summary
The article discusses how B2B2C brands in India, like Sintex, leverage ecommerce and martech tools to create seamless engagement strategies. By integrating marketing, omnichannel approaches, and understanding consumer behavior, these brands effectively drive both consumer and intermediary engagement, crucial for their market in India.
Article found on: www.campaignindia.in
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