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Mitsubishi Launches Digital Retail Program as Auto Manufacturers Tap Omnichannel Tech

Retrieved on: 2024-02-05 17:42:11

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Mitsubishi Launches Digital Retail Program as Auto Manufacturers Tap Omnichannel Tech. View article details on HISWAI: https://www.pymnts.com/news/retail/2024/mitsubishi-launches-digital-retail-program-as-auto-manufacturers-tap-omnichannel-tech/

Summary

Mitsubishi Motors North America launches ClickShop 2.0, an e-commerce platform aimed at streamlining the car buying process and integrating digital and in-dealer experiences, reflecting a broader shift to omnichannel retail in the automotive industry.

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