Article Details

More Marketers Are Adopting Multi-Touch Attribution, But There's Still Some Frustration

Retrieved on: 2022-07-18 14:52:40

Tags for this article:

Click the tags to see associated articles and topics

More Marketers Are Adopting Multi-Touch Attribution, But There's Still Some Frustration. View article details on hiswai:

Excerpt

The purpose of the campaign was to drive in-store traffic. Using an MTA-based approach, Wendy's found that two segments in particular – people who use ...

Article found on: www.adexchanger.com

View Original Article

This article is found inside other hiswai user's workspaces. To start your own collection, sign up for free.

Sign Up