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Napster's new owner making third attempt to evolve platform - The Register

Retrieved on: 2025-03-27 08:05:18

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Summary

The article discusses Infinite Reality's acquisition of Napster, aiming to transform it into an interactive music platform that combines streaming with immersive technology, targeting Gen Z. This aligns with 'ecommerce' via engagement marketing and streaming media amidst themes like Web 2.0 and the metaverse.

Article found on: www.theregister.com

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