Need to Know: What's the difference between OTT, CTV and streaming? - Nielsen

Retrieved on: 2024-02-16 19:02:50

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Internet broadcasting

Streaming television

Video on demand

Digital television

Television technology

Over-the-top media service

Streaming media

CTV Television Network

Pluto TV

Smart TV

Hulu

Multichannel television in the United States

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Need to Know: What's the difference between OTT, CTV and streaming? - Nielsen. View article details on HISWAI: https://www.nielsen.com/insights/2024/whats-the-difference-ott-vs-ctv/

Excerpt

When talking about online media, three terms in particular get confused. We break down the differences between OTT, CTV and streaming, how advertising ...

Article found on: www.nielsen.com

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