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Need to Know: Why do we need cross-media measurement? - Nielsen

Retrieved on: 2024-09-04 19:35:44

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Summary

The article emphasizes the complexity of digital marketing, particularly in the realm of cross-media measurement. Tags like 'Advertising campaigns', 'Media planning', and 'Audience measurement' underscore the challenges and importance of accurately targeting and measuring audiences across multiple media channels.

Article found on: www.nielsen.com

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