Tag: Media buying

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Recent Related Articles to Media buying

TV Faces Tumult in Upfronts, With Advertisers Making New Push for 'Rollbacks' - Variety

Added to Collection on: 2024-05-07 16:02:37

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Advertising campaigns
Communication design
Advertising
Media buying
Online advertising
Television advertisement
Upfront
Streaming media

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Revolutionizing Alcohol Advertising for CTV with Proximic by Comscore's LDA Solutions

Added to Collection on: 2024-06-30 13:13:53

Tags for this article:

Market segmentation
Online advertising
ComScore
Advertising
Targeted advertising
Market research
Media buying
CTV Television Network
Target market
Audience measurement
Twitter
CTV

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Equativ & Illuma Partner to Increase Performance, Accuracy & Scale for Advertisers

Added to Collection on: 2024-07-30 13:33:23

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Online advertising
Targeted advertising
Digital marketing
Recommender system
Media buying
Illuma

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Nielsen Set To Add Big Data to Local Ratings in All Markets Starting in January - NextTV

Added to Collection on: 2024-08-15 17:34:49

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Broadcasting
Audience measurement
Market research
Media Rating Council
Nielsen
ComScore
Big data
Media buying
Nielsen Media Research

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Need to Know: Why do we need cross-media measurement? - Nielsen

Added to Collection on: 2024-09-04 19:35:44

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Advertising campaigns
Communication design
Media buying
Media planning
Advertising
Social media measurement
Technological convergence
Social media
Audience measurement
Digital marketing

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5 Ways TikTok's AI Ad Buying Tool Smart+ Can Catch Up With Meta's ASC - Adweek

Added to Collection on: 2024-11-25 18:16:38

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Online advertising
Advertising
meta platforms
TikTok
Targeted advertising
Media buying

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Perspective - The bottom of an increasingly ineffectual funnel - AdNews

Added to Collection on: 2024-12-01 20:24:48

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Communication design
Product management
Online advertising
Advertising campaigns
Advertising
Innovation
Targeted advertising
Market
Social media
Media buying
Brand

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2025 trend: AI-powered media buying will take an even bigger share of media sales

Added to Collection on: 2024-12-04 16:58:28

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Online advertising
Machine learning
Artificial intelligence
Computational neuroscience
Cybernetics
Data science
Generative artificial intelligence
Media buying
THE TRADE DESK

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The new era of digital is outcome-focused and geo-powered - Digiday

Added to Collection on: 2024-12-09 19:30:45

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Communication design
Advertising campaigns
Advertising
Media buying
Omnichannel
Advertising research
Advertising management

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GroupM CEO Brian Lesser Lays Out His Plan for the Agency Giant's Future - Adweek

Added to Collection on: 2025-01-10 14:27:56

Tags for this article:

WPP plc
GroupM
WaveMaker
Brian Lesser
Media buying
Mindshare
Advertising agency
Alison Weissbrot

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