Tag: Media buying

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Recent Related Articles to Media buying

5 Ways TikTok's AI Ad Buying Tool Smart+ Can Catch Up With Meta's ASC - Adweek

Added to Collection on: 2024-11-25 18:16:38

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Online advertising
Advertising
meta platforms
TikTok
Targeted advertising
Media buying

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Perspective - The bottom of an increasingly ineffectual funnel - AdNews

Added to Collection on: 2024-12-01 20:24:48

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Communication design
Product management
Online advertising
Advertising campaigns
Advertising
Innovation
Targeted advertising
Market
Social media
Media buying
Brand

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2025 trend: AI-powered media buying will take an even bigger share of media sales

Added to Collection on: 2024-12-04 16:58:28

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Online advertising
Machine learning
Artificial intelligence
Computational neuroscience
Cybernetics
Data science
Generative artificial intelligence
Media buying
THE TRADE DESK

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The new era of digital is outcome-focused and geo-powered - Digiday

Added to Collection on: 2024-12-09 19:30:45

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Communication design
Advertising campaigns
Advertising
Media buying
Omnichannel
Advertising research
Advertising management

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GroupM CEO Brian Lesser Lays Out His Plan for the Agency Giant's Future - Adweek

Added to Collection on: 2025-01-10 14:27:56

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WPP plc
GroupM
WaveMaker
Brian Lesser
Media buying
Mindshare
Advertising agency
Alison Weissbrot

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Media Buying Is Major Opportunity for Ad Agencies Amid Market Shifts - Beet.TV

Added to Collection on: 2025-02-02 14:41:40

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Online advertising
CAC 40
Publicis
Advertising agency
Omnicom Group
The Interpublic Group of Companies
Media buying
Media agency
Digital marketing
THE TRADE DESK
Advertising
Dentsu
Brian Wieser

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Electronic Arts Selects GroupM as Media AOR - Adweek

Added to Collection on: 2025-03-03 17:20:57

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Electronic Arts
WPP plc
Public Investment Fund
GroupM
EA Sports FC
EA
FIFA
Publicis
Madden NFL
Media buying

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Equativ & Titan OS Partner to Revolutionise CTV Advertising with Retail Media Precision

Added to Collection on: 2025-03-06 15:19:49

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Online advertising
Advertising
Targeted advertising
CTV Television Network
Advertising network
Retail media
CTV 2
Smart TV
China Television
Supply-side platform
Media buying
Digital marketing
CTV

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Publicis Groupe's data play: A race to the top in the age of agency consolidation - AdNews

Added to Collection on: 2025-03-14 07:38:26

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CAC 40
Publicis
Business models
Advertising industry
Advertising
Privacy law
Internet privacy
Media buying
Consumer privacy
Privacy
Attempted merger of Publicis and Omnicom
Publicis Groupe
Richard Taylor
PUBLICIS GROUPE'S

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Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google's VRC

Added to Collection on: 2025-03-20 07:14:25

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Computational neuroscience
Dentsu
Artificial intelligence
Dentsu International
Artificial general intelligence
Media buying
Google

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