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NEW STUDY FINDS DIGITAL OUT OF HOME ADVERTISING SURPASSES OTHER MEDIA ...

Retrieved on: 2024-04-30 16:39:19

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NEW STUDY FINDS DIGITAL OUT OF HOME ADVERTISING SURPASSES OTHER MEDIA .... View article details on hiswai:

Summary

The article highlights the effectiveness of Digital Out-of-Home (DOOH) advertising, with 73% of consumers favoring it and taking action after exposure. It underscores DOOH's growing importance in the digital marketing mix, particularly in New York City.

Article found on: www.prnewswire.com

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