New UK Consumer Rules Herald Stricter Enforcement and Significant Fines - Data Matters

Summary

The article outlines the UK’s enhanced consumer protection measures under the Digital Markets, Competition, and Consumers Act (DMCCA), emphasizing the Competition and Markets Authority's (CMA) new enforcement powers targeting digital marketing practices like misleading tactics and fake reviews. Compliance and consumer protection are key for businesses, aligning with UK regulatory forces like the Department for Business, Innovation and Skills.