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Nike Target Market Analysis (2024) - Business Model Analyst

Retrieved on: 2024-10-05 12:06:16

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Summary

The article discusses Nike's extensive use of influencer marketing within its strategy to connect with its diverse target market, leveraging various forms of market segmentation. Key psychographic elements such as lifestyle, consumer behavior, and brand values are highlighted, emphasizing Nike's alignment with consumer aspirations through digital marketing and targeted advertising on social media.

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