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Olipop Vs. Poppi: The First Social Media Driven Arms Race in The Beverage World

Retrieved on: 2025-05-24 11:18:26

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Summary

The article discusses the battle between Poppi and Olipop in the burgeoning prebiotic soda market, highlighting the role of influencer marketing. Key tags like "Shark Tank" and "Rohan Oza" relate to the brands' funding and media tactics.

Article found on: foodinstitute.com

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