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ON BRANDING: Burger King has a new branding strategy, and it's a Whopper

Retrieved on: 2022-11-29 11:07:53

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ON BRANDING: Burger King has a new branding strategy, and it's a Whopper. View article details on hiswai:

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Their management's new strategy is to focus on their flagship product brand: The Whopper. The company has announced that in the next two years, ...

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