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Oracle Exits The Advertising Business - Forrester

Retrieved on: 2024-06-20 06:55:39

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Summary

The article discusses Oracle's withdrawal from the advertising business and the subsequent implications. It links Oracle's issues to privacy regulations, data deprecation, and the impact of the Cambridge Analytica scandal, illustrating a broader shift towards customer data platforms over traditional data management platforms.

Article found on: www.forrester.com

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