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Pepsi Buys Poppi: 6 Marketing Implications - Portada Online

Retrieved on: 2025-03-24 15:02:00

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Summary

The article discusses the rise of prebiotic sodas like Poppi, noting PepsiCo's acquisition of Poppi and highlighting its strategic use of TikTok for marketing. It contrasts this with traditional cola brands like Coca-Cola and refers to ongoing "cola wars." The key concept 'TikTok' emphasizes innovative digital marketing in soft drinks.

Article found on: www.portada-online.com

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