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P&G incubates new Gen Z hair care brand with Walmart

Retrieved on: 2021-08-13 04:06:47

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P&G incubates new Gen Z hair care brand with Walmart. View article details on hiswai:

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“Co-incubating a brand with a retailer is a viable launch strategy for CPG conglomerates, especially for those that do not have DTC capabilities ...

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