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Post-COVID life and China's tough economy pushes a 95-year-old jewelry brand to embrace ...

Retrieved on: 2024-12-01 21:03:22

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Post-COVID life and China's tough economy pushes a 95-year-old jewelry brand to embrace .... View article details on hiswai:

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The article discusses Chow Tai Fook's strategy to modernize its jewelry brand amid economic challenges, emphasizing their historical ties to real estate through New World Development founded by Cheng Yu-tung. The company faces slowing Chinese luxury markets while targeting younger consumers.

Article found on: fortune.com

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