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Publicis Groupe to acquire leading influencer marketing company - Mumbrella

Retrieved on: 2024-07-28 22:21:48

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Publicis Groupe to acquire leading influencer marketing company - Mumbrella. View article details on hiswai:

Summary

Publicis Groupe's acquisition of Influential, a leading influencer marketing platform, bolsters its position in the creator economy by leveraging AI technology and a vast network of creators, which aligns with the advertising industry's digital transformation. Tags highlight key industry players and concepts.

Article found on: mumbrella.com.au

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