Race ready: New brand to launch first sports car - Torquecafe.com

Summary

The article details Genesis's ambition to enter the supercar market through the production of the Genesis X Gran Coupe. This marks Genesis's transition from concept cars to actual model development, influenced by market demand and existing platform utilization, as highlighted at the New York International Auto Show. The alignment with the key concept of 'Supercars' and the tags links Genesis’s move with broader trends in the coupe market and related motorsport aspirations.