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Rebranding An Icon: What Marketers Can Learn From Jaguar's Campaign - CMS Wire

Retrieved on: 2025-03-17 14:53:40

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Summary

Jaguar's "Copy Nothing" campaign illustrates its strategic pivot to ultra-luxury electric vehicles, with a focus on rebranding over immediate product offerings. This aligns with luxury brand management and digital marketing, aiming to sustain customer engagement pre-launch.

Article found on: www.cmswire.com

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