Retail Media Network Extends Shopper-Marketing Efforts for Brands: Costco's Mark Williamson

Retrieved on: 2024-04-30 15:40:37

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Retail Media Network Extends Shopper-Marketing Efforts for Brands: Costco's Mark Williamson. View article details on hiswai:

Summary

Despite lacking a PR team and minimal advertising, Costco is strengthening its retail media network by leveraging its extensive member data to offer brands targeted advertising opportunities across its international store presence.

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