Say hello to 'HelloFresh for bikes'… plus, Hunt revamps carbon wheel range, new Canyon ...

Summary

The concept of 'crowdfunding' relates to the article as it describes the development and funding of the Wip bike shield through Indiegogo, a crowdfunding platform. The tags connect to various cycling-related products and initiatives mentioned throughout the article that promote sustainable transport, such as the Quoc Gran Tourer XC Lace shoes and Souplesse Cycling's subscription service, which are aimed at reducing emissions by encouraging cycling over car transport. The tags also mention companies like WTEL and HelloFresh in relation to new products and services for cyclists.