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Retrieved on: 2024-11-22 17:54:50
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Summary
The article discusses the Second Circuit's decision in the case between 1-800 Contacts and Warby Parker. It addresses internet marketing practices, specifically the legalities of using competitors' trademarks as search engine keywords without infringing on trademark rights. This involves considerations in brand management, intellectual property law, and the specifics of search and keyword advertising. The court ruled Warby Parker's actions permissible, as they did not directly use 1-800's trademarks beyond the initial keyword purchase.
Article found on: www.jdsupra.com
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