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Should brands be so online? Nutter Butter's extreme social persona speaks to changing ...

Retrieved on: 2024-11-08 17:02:53

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Should brands be so online? Nutter Butter's extreme social persona speaks to changing .... View article details on hiswai:

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The article discusses Nutter Butter's bold digital marketing strategy using quirky, viral social media content, trending alongside brands like Dunkin'. Dentsu's campaign targets Gen Z by leveraging cultural trends and social influence for engagement.

Article found on: digiday.com

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