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Retrieved on: 2024-07-19 17:34:11
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Summary
The article discusses how brands are leveraging the metaverse to connect with younger demographics through immersive experiences in games like Roblox and Fortnite. It highlights various campaigns, such as Mondelēz's Mischief Tycoon Experience in Roblox promoting Sour Patch Kids, aligning with the key concept of 'Metaverse' and tags like 'Virtual reality,' 'Online games,' and 'Roblox.'
Article found on: www.confectionerynews.com
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