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Retrieved on: 2025-03-30 21:56:19
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Summary
The article discusses the significant challenges faced by Pakistan's digital marketing landscape, especially for SMEs in e-commerce. Despite the potential for growth, issues like unreliable internet, consumer skepticism in online payments, and inadequate digital infrastructure hinder progress, impacting consumer behavior and limiting the utilization of platforms like PayPal.
Article found on: islamabadpost.com.pk
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