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State Farm's marketing head on 'lightning-in-a-bottle' Kelce-Swift stunt | Marketing Dive

Retrieved on: 2023-10-18 16:15:49

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State Farm's marketing head on 'lightning-in-a-bottle' Kelce-Swift stunt | Marketing Dive. View article details on HISWAI: https://www.marketingdive.com/news/state-farm-travis-kelce-taylor-swift-stunt/696922/

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NEW YORK — State Farm has been honing its media strategy to engage customers and foster loyalty with a young audience that will one day be in the ...

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