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Tech platforms make pitch for ad deals as TikTok is roiled by politics - Yahoo Finance

Retrieved on: 2024-05-03 18:31:00

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Tech platforms make pitch for ad deals as TikTok is roiled by politics - Yahoo Finance. View article details on hiswai:

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Bytedance's TikTok faces U.S. ad market competition as platforms like Snap and Meta leverage TikTok's political challenges to attract advertisers. Amidst TikTok's potential ban, platforms pitch their short-form video capabilities at NewFronts, with partnerships such as NBCUniversal bolstering their offerings. The surge in short-form video, a trend initiated by TikTok, fuels internet culture and sees adaptation in mobile applications, with other social media giants following suit in the vertical video arena.

Article found on: finance.yahoo.com

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