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The CIO-CMO Alliance: Building a customer-centric enterprise with AI - BrandEquity

Retrieved on: 2025-01-24 03:59:47

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The article discusses the evolving roles of CIO and CMO in leveraging AI and technology to enhance customer-centric marketing strategies. Market research is vital in this integration, influencing customer engagement, personalized marketing, and improving customer experience.

Article found on: brandequity.economictimes.indiatimes.com

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