The martech paradox: why your stack is breaking your marketing | The Independent

Retrieved on: 2024-11-06 09:31:52

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The martech paradox: why your stack is breaking your marketing | The Independent. View article details on hiswai:

Summary

The article discusses the challenges and strategies in modernizing marketing technology (MarTech) stacks. Acxiom highlights the importance of strategic integration over merely adding new tools, emphasizing a modular (composable) approach to successfully harness AI and data insights.

Article found on: www.independent.co.uk

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