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The rise and fall of BioSteel, the brand that took on the sports drink market and lost

Retrieved on: 2023-09-21 17:13:16

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The rise and fall of BioSteel, the brand that took on the sports drink market and lost. View article details on HISWAI: https://www.sportspromedia.com/insights/analysis/biosteel-bankrupt-explainer-nhl-sponsorship-mahomes-us-sports-drink-market/

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A major shift in the company's strategy came in 2019, when Canopy Growth Corporation purchased a 72 per cent stake in BioSteel, a shareholding it ...

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