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Understanding Programmatic Marketing - Newsweek

Retrieved on: 2024-03-14 15:30:41

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Understanding Programmatic Marketing - Newsweek. View article details on HISWAI: https://www.newsweek.com/understanding-programmatic-marketing-1878920

Summary

The article discusses the evolution of digital marketing through programmatic advertising, emphasizing automation, targeted advertising, and real-time bidding facilitated by platforms like THE TRADE DESK and Supply-side platforms, enabling personalized marketing at various digital touchpoints.

Article found on: www.newsweek.com

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