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Upfronts Blend Showmanship With Anxiety As Media Giants Vie With Streamers And Economic Jitters

Retrieved on: 2025-05-11 17:02:54

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Upfronts Blend Showmanship With Anxiety As Media Giants Vie With Streamers And Economic Jitters. View article details on hiswai:

Summary

The article highlights media companies' strategies for attracting advertisers during upfronts, using live sports and streaming as key draws. Data aggregators, like Amazon, leverage advanced data analytics to enhance advertising impact across platforms. Tags emphasize the companies and streaming services involved.

Article found on: deadline.com

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