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Video-Game Companies Are Spending Big on Sponsored Streams. Are They Getting Their ...

Retrieved on: 2024-05-14 20:51:49

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Video-Game Companies Are Spending Big on Sponsored Streams. Are They Getting Their .... View article details on hiswai:

Summary

The article explores the effectiveness of influencer marketing through Twitch streamers, revealing mixed results on sales influence. Morozov and Huang's research highlighted the varied impact of sponsored versus organic streaming on game sales and player numbers.

Article found on: insight.kellogg.northwestern.edu

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