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What happened to Sierra Mist? The marketing of "cool" soda. - Marketplace.org

Retrieved on: 2024-09-13 20:34:57

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What happened to Sierra Mist? The marketing of "cool" soda. - Marketplace.org. View article details on hiswai:

Summary

The article discusses the competition between lemon-lime sodas, focusing on Pepsi's Sierra Mist and its marketing strategies to rival Coca-Cola's Sprite. This relates to tags like 'Soft drinks', 'Sprite', 'Sierra Mist', and 'Cola wars', but not directly to the key concept of 'Spices'.

Article found on: www.marketplace.org

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