Article Details

What PepsiCo's pepviz Data Initiative is Learning About Gen Z Shoppers - Total Retail

Retrieved on: 2024-09-23 16:29:48

Tags for this article:

Click the tags to see associated articles and topics

What PepsiCo's pepviz Data Initiative is Learning About Gen Z Shoppers - Total Retail. View article details on hiswai:

Summary

The article discusses Ellen Webb's role at PepsiCo in using big data and analytics to understand and engage Gen Z shoppers. Anthropology influences her marketing strategies to better cater to consumer needs.

Article found on: www.mytotalretail.com

View Original Article

This article is found inside other hiswai user's workspaces. To start your own collection, sign up for free.

Sign Up