What the Super Bowl and Olympics taught NBCUniversal about the new era of measurement

Retrieved on: 2022-02-24 04:34:02

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What the Super Bowl and Olympics taught NBCUniversal about the new era of measurement. View article details on hiswai:

Excerpt

This is the first Olympics where our advertisers could directly see and understand the ad delivery across linear, streaming and digital.

Article found on: www.marketingdive.com