Tag: Kelly Abcarian

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NBCUniversal Hires Nielsen Executive to Expand Its Measurement Work

Added to Collection on: 2021-04-21 10:30:00

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Marketing
NBCUniversal
Online advertising
Peacock
Advertising
Audience measurement
Bravo
Targeted advertising
Kelly Abcarian

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What the Super Bowl and Olympics taught NBCUniversal about the new era of measurement

Added to Collection on: 2022-02-24 04:34:02

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Marketing
Online advertising
Digital marketing
Advertising
Impression
World Wide Web
Super Bowl
NBCUniversal
NBCU
Kelly Abcarian

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Why NBCUniversal is adding emotion to its measurement framework - Marketing Dive

Added to Collection on: 2022-06-23 14:58:50

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Marketing
Articles
Communication design
Business
Market research
Emotion
Audience measurement
Broadcasting
ComScore
NBCUniversal
Engagement marketing
Advertising
Kelly Abcarian

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