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Why B2B Tech Marketing Is Outpacing Consumer Brands With Cisco CMO Carrie Palin

Retrieved on: 2025-03-24 18:08:59

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Summary

The article highlights Carrie Palin, Cisco's CMO, discussing the evolution of B2B tech marketing, particularly through AI and digital transformation. It links the key concept 'B2B' with Cisco's innovations in enhancing customer experience and brand modernization. Tags like 'Deep packet inspection' and 'Videotelephony' emphasize B2B tech advancements, while 'Business marketing' and 'Carrie Palin' focus on strategic leadership.

Article found on: www.adweek.com

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