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Retrieved on: 2024-01-26 19:57:44
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Summary
Vestiaire Collective's crowdfunding initiative marks a strategic pivot from relying solely on heavyweight investors like Kering and Tiger Global Management to involving individual supporters, signaling a marketing approach aimed at strengthening community ties and broadening its investor base ahead of a potential IPO. The campaign also reflects broader market dynamics within the luxury resale space, where competition with fast fashion and established platforms like eBay is intense, particularly in the United States.
Article found on: www.businessoffashion.com
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