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WPP bets big on AI to regain industry leadership - City AM

Retrieved on: 2025-03-22 12:00:37

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The article describes WPP's strategic use of AI to regain its prominence in the advertising industry, highlighting competition from AI-driven ad spend by platforms like TikTok. These actions overlap with fields like computational neuroscience and AI, resonating with the provided tags.

Article found on: www.cityam.com

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