WPP feels pinch of tech pullback as AI strategy comes into focus | Marketing Dive

Retrieved on: 2024-02-26 18:29:50

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WPP feels pinch of tech pullback as AI strategy comes into focus | Marketing Dive. View article details on hiswai:

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CEO Mark Read addressed generative AI's potential impact on jobs and strategy amid a weak Q4 performance. Published Feb. 26, 2024.

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