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Yum! Brands CMO Ken Muench and Former CEO Greg Creed Release Book on Marketing

Retrieved on: 2021-06-08 12:45:00

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Yum! Brands CMO Ken Muench and Former CEO Greg Creed Release Book on Marketing. View article details on hiswai:

Excerpt

The book explores the importance of a holistic marketing strategy that creates a brand for the long-term. Muench and Creed share R.E.D. Marketing ...

Article found on: www.qsrmagazine.com

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