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Retrieved on: 2018-02-05 19:11:38
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<div>John Ellett: Why did you start <b>Zeta Global</b>? David Steinberg: When my partner John Sculley and I started Zeta 10 years ago, it was all about unlocking data and turning it into actionable capabilities. Most people do an exceptional job now of now storing data but for a long time you couldn't even say that.</div>
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