Article Details
Retrieved on: 2024-06-12 19:06:06
Tags for this article:
Click the tags to see associated articles and topics
Summary
The article discusses the success of Activia and Shakira's digital marketing strategy during the 2014 World Cup. Leveraging "trackvertising" and viral video engagement, they achieved record-breaking shares and showcased the cultural impact of Shakira.
Article found on: uk.movies.yahoo.com
This article is found inside other hiswai user's workspaces. To start your own collection, sign up for free.
Sign UpAlready have an account? Log in here