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Activia Dominates Internet Shares by Teaming Up with Shakira and the World Cup for ...

Retrieved on: 2024-06-12 19:06:06

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Activia Dominates Internet Shares by Teaming Up with Shakira and the World Cup for .... View article details on hiswai:

Summary

The article discusses the success of Activia and Shakira's digital marketing strategy during the 2014 World Cup. Leveraging "trackvertising" and viral video engagement, they achieved record-breaking shares and showcased the cultural impact of Shakira.

Article found on: uk.movies.yahoo.com

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