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Retrieved on: 2025-01-08 19:18:41
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Summary
The article discusses innovations in ecommerce marketing, particularly how Amazon-related advertising drives sales across various retailers, not just Amazon itself. It explores the partnership between retail media tech firms Stackline and Gigi, emphasizing improved targeted advertising and market segmentation strategies, relevant to brands like Walmart and Amazon.
Article found on: www.adweek.com
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