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ArcSpan Enhances AMS Platform with Pre-Integrated, On-Demand Audience Data for B2B ...

Retrieved on: 2025-02-06 16:15:36

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ArcSpan Enhances AMS Platform with Pre-Integrated, On-Demand Audience Data for B2B .... View article details on hiswai:

Summary

The article discusses ArcSpan's Audience Monetization System (AMS) integrating data from Bombora and LiveRamp, enabling publishers to leverage high-value, aggregated audience data for targeted advertising. This enhances data collection and advertising capabilities through partnerships.

Article found on: www.news-journal.com

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