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Are digital numbers the surrogate currency for TV news in the absence of ratings?

Retrieved on: 2021-05-17 03:00:00

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Are digital numbers the surrogate currency for TV news in the absence of ratings?. View article details on HISWAI: https://www.exchange4media.com/digital-news/are-digital-numbers-the-surrogate-currency-for-tv-news-in-the-absence-of-ratings-112921.html

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How do advertisers actually look at digital numbers though? Does the number help TV channels secure more ad deals? “Only digital reach numbers ...

Article found on: www.exchange4media.com

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